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One Plus to manufacture 3T model phones in India next year

OnePlus handsets

Chinese phone manufacturer OnePlus said that it plans to manufacture the newly announced 3T model in India from early next year to meet “growing demands”, according to this Reuters report. A spokesperson from One Plus India confirmed this development with MediaNama. This is the second such manufacturing deal from One Plus after it tied up with Foxconn to manufacture phones in Andhra Pradesh facility  in October last year.

The contract with Foxconn was however discontinued earlier this year, according to the report. The company however did not mention the reason behind this move Interestingly, in this month Foxconn had temporarily laid off 25% of its employees on paid leave due to demonetization and severe crash crunch. Vikas Agrawal, General Manager of One Plus India was quoted as saying that production is slated to start in India be next quarter. According to IDC, One Plus is ranked as the 3rd largest vendor of premium phones in India after Samsung and Oppo.

The company does not disclose One Plus shipments in India but has however mentioned that over 7% of its shipments in 2014 were to India. This was the same time when it unveiled its first flagship device One Plus One. Currently the company sells One Plus devices in India through an exclusive partnership with Amazon, but recently Flipkart also started listing One Plus devices  (much to the amusement of OnePlus founder Carl Pei). One Plus had launched its ecommerce portal in India in October where it lists branded accessories like screen protectors, cases, cables, back covers, earphones, etc.

Manufacturing in India has been on the rise

The Indian government has been encouraging domestic as well as foreign companies to start manufacturing electronics goods within the country instead of importing them and had approved a National Policy on Electronics in 2012. Since then, various smartphone manufacturers have unveiled plans of producing phones locally in India or have already started doing so.

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-In October, Intex said that it will start manufacturing phones in its facility in Kasna, Greater Noida in 2017.
– In September, Gionee signed a MoU with the Haryana Government to set up a manufacturing unit in Faridabad with an investment of Rs 500 crore.
-In August, China based Huawei Technologies announced its plans to setup manufacturing plants in India, to locally manufacture smartphones in the country.
-In the same month, Chinese smartphone maker LeEco setup its first manufacturing facility in Noida with an investment of $5 million.
-In April, Micromax inaugurated a manufacturing plant in Telangana, with an investment of Rs 100 crore, to manufacture mobile phones, LED TVs and other electronics products.
-In the same month, Oppo said it would setup a manufacturing unit in Noida with an investment of Rs 100 crore.   

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