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Babajob to list jobs in local languages on Pradesh18


Online jobs marketplace Babajob has tied up with Network18 to list its jobs on Pradesh18, Network18’s multilingual news website which is available in 4 regional languages: Hindi, Gujarati, Marathi and Urdu. Network18 plans to introduce more regional languages in the coming months.

Babajob operates an IVR-based recruitment service where it allows users to sign up and search for jobs. The IVR system is built to work in the user’s local language. Its websites and apps are available in Hindi, Marathi, Kannada, Gujarati, Tamil and Urdu among others. Employers can track, rate, and save feedback on candidates who apply for jobs while the IVR platform connects inbound calls from screened candidates straight to employers.

Currently, Babajob claims to have over 7 million registered jobseekers and about 500,000 employers looking for talent. The service is currently available in over 20 cities including Bangalore, Bhopal, Chennai, Coimbatore, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kolkata, Mumbai and Pune. It only lists service-based jobs like drivers, delivery executives, entry-level sales professionals, BPO executives, entry-level finance professionals among others.


In April last year, Babajob had raised $10 million in a round of funding from Australia-based online employment marketplace SEEK Ltd. The platform had earlier raised Rs 3.5 crore from Gray Ghost Ventures and Khosla Impact in August 2012.

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Recent developments in Indic language support

With the recent demonetization move, many domestic and international companies have added support for Indic languages in there service or product as more Indian users are expected to come online. Last month, Mobile Wallets MobiKwik and Paytm announced that they would be tweaking their mobile apps to add support for regional languages. In the same month, Amazon updated its Kindle reader, Android and iOS apps to support Hindi, Tamil, Marathi, Gujarati and Malayalam in India. Android based keyboard app Swiftkey introduced a transliteration feature for Hindi and Gujarati speakers.

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