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HOOQ adds DC television shows exclusively for its Indian audience


Good news for DC fans! Singapore telecom operator Singtel which launched its video streaming service HOOQ in India in May 2015, has added DC television shows – Super Girl, Flash, DC Legends of Tomorrow and Lucifer to its library, exclusively for its Indian audience. The release states that Indian audiences will be able to view the latest episode of Super Girl on the same day as the U.S premier and a new episode will be available every Wednesday. It is not clear if this will also be the case with the other shows and if the previous seasons of the shows will be available on the platform.

Apart from the carrier billing facility provided by Airtel, in which Singtel owns a 32.34% stake, the platform also has carrier billing partnerships with Fortumo, Vodafone, and Idea in India on both prepaid and postpaid plans. The release states that complimentary trials are also available to postpaid customers of Airtel, Vodafone and ACT Fiber net. HOOQ also features a content recommendation engine. Users will also be offered adaptive streaming, bandwidth indicator and offline play. Users will get unlimited access to content across 5 devices where 2 devices can be used simultaneously. However, the website is inaccessible through a Safari browser on a Macbook Pro.

A joint venture between Singtel, Sony Pictures Television and Warner Bros, HOOQ claims to deliver over 10,000 Hollywood blockbusters and local programs to customers in Philippines Thailand and India allowing them to stream and download shows on different devices.

Other content partnerships:

In August 2015, the platform added over 1,000 Shemaroo video titles on its platform. Shemaroo was to provide movies across genres and languages including films, TV shows and fitness videos like Hunterrr, The Dirty Picture, Ishqiya, Don, Shilpa’s Yoga and Bipasha’s Fit & Fabulous. In the same month, the platform also signed a multi-year deal with Sun TV. HOOQ was to carry Sun TV’s library that includes a mix of films in Tamil, Telugu, Malayalam and Kannada.

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In July 2015, HOOQ expanded its catalog to include movies from Bollywood production house Yash Raj Films. Some of the movies from Yash Raj Films include Kaala Patthar, Kabhi Kabhi and Silsila along with other movies like Rocket Singh – Salesman of the Year and Kabul Express.

Image source: Flickr user Julian Fong under CCBY 2.0

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