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Facebook ropes in Google ecommerce head to head its own ecommerce


Facebook has hired former Google India’s ecommerce business head Pulkit Trivedi as its industry director for ecommerce, retail, travel and financial services, reports Economic Times. Trivedi will be responsible for building and maintaining strategic relationships with India clients, the report added.

Trivedi worked as Google India’s head of industry for ecommerce for 2 years, before which he was looking after the technology vertical for about 3 years. Prior to Google, Trivedi worked as the market and business development lead of South Asia at Intel for 7 years, product manager of infrastructure solutions at Microsoft for a year and as a brand and product manager at IBM for 4 years.

Note that the social networking giant recently hired former Snapdeal chief product officer Anand Chandrasekaran to develop its Messenger application.

Facebook Marketplace & Workplace

Trivedi will probably working a number of products Facebook launched where it began foraying into ecommerce.

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In October, Facebook launched Marketplace where users could discover, buy and sell items within their communities in the US, UK, Australia, and New Zealand. However, a day later, it temporarily halted the global rollout because multiple listings related to guns, alcohol, and animals started popping on its feed. In the same month, it launched Facebook at Work, a LinkedIn competitor and a standalone Events app.

Facebook has 166 million MAUs in India

Earlier this month, Facebook said that it had over 166 million Monthly Active Users (MAUs) in India, of which at least 159 million MAUs were through mobile phones. Overall, mobile devices accounted for over 95% of Facebook’s traffic. According to Statista, the social network currently has 1.7 billion MAUs worldwide. For its other services, the company reported to have over 80 million users visiting its Groups product monthly in India in September. Last month, the company started testing Express WiFi, its public WiFi service in rural areas in India.

Internationally, Facebook Lite, which officially launched in India and Philippines in June last year, crossed 100 million users in March this year. The company’s Messenger app crossed 1 billion monthly active users in July.


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