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Eros Now partners with LycaTV for streaming content in Europe & other countries

EROS-NOW

Eros Now has partnered with LycaTV for making its content available over the latter’s platform. The content will be available in LycaTV’s Tamil, Sinhala and African packages, and with other packages for an additional fee.

LycaTV offers language based regional video packages from Southeast Asia, Africa, China etc., to users in the US, Japan, Australia, UK, New Zealand and various European countries. Users can watch this content across 9-11 devices (using its app) and an optional set top box which the company provides for viewing on TVs. The platform overall offers 9 channel packages, including Filipino, Chinese, Hellenic, South Korean and Vietnamese, other than the Tamil, Sinhala and African packages on which Eros’ content is available by default.

Eros has been pushing its streaming for a while now. The company earlier launched the platform in Malaysia in partnership with Maxi Berhad and U Mobile, and had launched the video streaming platform on Amazon Fire TV across the US, UK and Western Europe as well as on Apple TV. In India, Eros Now has tied up with Reliance Jio, Ortel Communications, Airtel, Idea and WeChat among others for content distribution. It had also inked a content acquisition deal with Pakistan’s Hum TV. In September, the company also raised $30 million to further expand its streaming service.

1 million paid users:

In the same month, Eros Now reported that it had 1.1 million unique paying active users at the end of the June quarter (Q1FY17) and over 49.6 million users registered users across app, WAP and web. The company had said that it would look to get 2 million paid users by the end of FY17 and 5 million users at the end of FY18.

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