email

Indian language email address service provider DataMail has launched free Russian language email address service for Russian and Indian citizens. The company has tied up with Webnames Limited of Russia to launch ПОЧТА.РУС (post.rus) which will host the platform to access emails.

Users can register for localized email addresses for free at post.rus or using the company’s Android and iOS apps. Email addresses assigned will likely have the @ПОЧТА.РУС extension. The company currently provides email addresses in Hindi, Gujarati, Tamil, Marathi, Punjabi, Telugu, Urdu and Bengali using the datamail.bharat domain in their respective scripts. It also claims to provide Arabic and Chinese character email addresses, although it’s not clear what domain the company uses. The company also mentions it plans to enter other countries soon, but did not elaborate further.

Note that only about 5.5% of Russian population speaks English, compared to about 12% of the Indian population, and as such it makes sense for the DataMail to launch in the Eurasian country with over 71% internet penetration.

Interestingly, the company’s Indian domain, datamail.in, does not let users login to access their email on the web, rather prompting them to download the iOS or Android app. However, users can login on the Russian website (ПОЧТА.РУС) using their Indian language email addresses, as it offers a menu letting users select the login language. At launch in August, the company offered email packages starting at Rs 99, Rs 499, Rs 999 and Rs 1,499, although its service is now available for free.

Image source: Flickr user Atos under CC BY-SA 2.0