Amazon has launched its Launchpad platform in India, that lets startups showcase new products to its customers. Launchpad is a global program, as such, Indian startups listing products on the platform will be able to sell in all international markets Amazon is present in.
Launchpad is currently active in 7 markets including India, US, Germany, France, China and the UK. Products made by startups funded through crowdfunding platforms, venture capital firms and startup accelerators that have partnerships with Amazon, can list on the platform. Startups that were funded by other venture capitalists or incubators can still apply, but participation remains at Amazon’s discretion. Existing sellers on Amazon are also eligible to participate in the program, but again, at the company’s discretion.
Eligible startups can register through Amazon’s Seller Central, and after a seller verification, Amazon’s team will work with these startups to help integrate product listings. Once listed, companies need to deliver these products to Amazon’s fulfilment centers from where they can be shipped globally. Sellers joining the Launchpad program are required to pay Rs 5,000 per month as participation fee in addition to the standard referral fees.
As of now, the platform lists over 350 products including ones from popular startups like GOQii fitness trackers, SAFER’s smart jewellery, Lechal fitness tracking insoles and buckles, etc. It also lists various novelty tech like a floating bluetooth speaker, chargers for bicycles and health-related items like ‘mooch and beard oil’, noodles etc., presumably also from startups. According to a Livemint report, it currently lists products from 25 Indian startups and an overall 600 startups from the markets Launchpad is present in.