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Amazon pilots in-home beauty services in Bangalore

free-beauty

Amazon has launched Beauty Services which will let its users order and schedule in home beauty services in select pin codes in Bangalore (see below). NextBigWhat first reported this. Amazon says that it has curated beauticians (at least 3 years of experience) who have undergone quality checks, background verification and training, from third party service providers.

The service is only available on an appointment basis for women users from 9AM to 6PM in Bangalore. As of now, Beauty Services offers manicure, pedicure, threading and waxing. These can only be bought by online payments currently but Amazon says it will offer cash on delivery as a payment mode in the future. Women can also book same day appointments which will be available 4 hours from the time of booking.

At the moment, only the services which have been booked for can be availed. However, in case a user would like to add a service during the appointment, they can buy the service online and leave a request. If available, the company will “accommodate the request.” Amazon is also not charging for cancellations and rescheduling appointments.

Certain reviews point to the fact that Amazon has been rolling these services out silently since September this year. One review points to Bodycraft, a Bangalore based spa and salon, as the service provider, but we imagine that Amazon may tie up with more providers as it goes ahead. This is slightly baffling since Amazon had led a Series B round of funding worth $22 million in home services marketplace Housejoy, which offers beauty and other services, last December.

Competition

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Amazon’s Beauty Services will now be at par with Snapdeal which tied up with services marketplace UrbanClap (which raised $25 million a year ago) to let its users book various beauty at home, house cleaning etc services. Last year, Quikr launched QuikrServices to focus on the unorganised service sector and would provide health, fitness, beauty, events and other services to its users. Three months ago, Quikr acquired StayGlad, an on-demand beauty services marketplace. This was Quikr’s third acquisition in the beauty & wellness space after ZapLuk and Salosa.

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Pin codes in Bangalore where Amazon offers Beauty Services: 560003, 560010, 560017, 560022, 560036, 560037, 560048, 560054, 560055, 560066, 560072, 560075, 560079, 560094, 560103

Also read: Amazon Pantry to deliver household goods in 24 hours

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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