Amagi Media has raised $35 million in a series D round of funding from Emerald Media for a significant minority stake. Among existing investors, Premji Invest participated in this round, while Mayfield India and Nadathur Holdings continue to retain holdings in the company. The company will use the funding for expanding its targeted advertising platforms globally, entering new international markets including the UK, US and Singapore, for its cloud-based managed broadcast services, and to introduce new products for TV broadcasters and over-the-top (OTT) networks. Amagi had previously raised an undisclosed amount in funding from Premji Invest (the family office of Wipro’s chairman Azim Premji) and from Mayfield Fund in January 2015. It had also raised Rs 30 crore from Mayfield Fund and existing investors, Nadathur Group and Ojas Ventures in July 2013, adding to the Rs 37 crore it raised from Nadathur Group and Ojas Ventures back in 2011. The ad network currently offers a geo-targeted advertising platform designed for TV broadcasters who air programmes outside the country of its origin, allowing them to replace ad breaks on satellite feeds with local ads. Last year, the company had launched a new managed playout service that helps broadcasters simplify video content preparation, management and delivery using its cloud platform. This year, it also launched a new ad insertion platform called Thunderstorm that delivers targeted advertising for premium live sports and news feeds. In India, Amagi works with broadcasters like Zee Network, TV18 group and Times Group among others. It claims to…
- Meta’s shareholders reject proposal seeking to address hate speech in India June 1, 2023
- ONDC limits discounts under new incentive structure June 1, 2023
- Health ministry issues new rules for depiction of tobacco products in OTT content: What’s the issue? June 1, 2023
- Increased Costs and Biz Shifts: Meta Warns Investors of Fallout of Safe Harbour Rollbacks in India and Worldwide June 1, 2023
- Sayonara to those without certification, says influencer platform Rigi to financial influencers June 1, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Is it safe to consider all "publicly available data" as public?
PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...