Three months after Uber launched a web interface for cab booking in Nagpur, Kochi, Guwahati, and Jodhpur, the online cab aggregator has extended the service across its 29 cities of operation in India. Users can get a UberGO cab on mobile browsers in low and poor connectivity areas without having the Uber app installed.
Users do, however, need to login or create an account by first entering their mobile number and or Facebook/Google credentials. Rides are currently payable only by cash, but we imagine that looking at demand and usage, Uber may add digital payment facilities later. The company says that for support and receipt related info, users need to get the app as this info won’t be available on mobile web. Right now, an Uber can be booked even via Google search on mobile.
Ola has been concentrating on adding features to its platform: the loyalty program Select was made available in Pune peak price drops, car ride and availability tracking, SMS booking and easier ways to get a cab, primarily indicating a drive to increase the app usage time.
Uber redesigned its app “ground up” to inculcate shortcuts which predict where its users are headed taking into account previous trips, merge calendars and other utility based apps, social media and news aggregators etc. Last week, Uber has launched its wedding logistics transport service UberWEDDINGS in 12 cities in India. UberWEDDINGS could be used by buying promo codes or denominations of rides.
Hike in fares
Uber hiked long distance ride fares for Pune and Delhi after Bangalore and Mumbai. In Mumbai, it replaced its UberSUV category with UberXL, a lower cost SUV ride option with 6 seats but kept the more expensive UberBlack service in the city. The company recently launched operations in Lucknow, its 29th Indian city, making India its largest geographical market outside the US and China. It plans to have 1 million drivers in India by 2018, from the current 400,000 drivers.