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Saavn partners Singtel Music to launch in Singapore


Music streaming service, Saavn has partnered with Singtel Music to provide Singtel postpaid mobile customers with ad-free unlimited music at no data charges on Saavn Pro. This launch is Saavn’s first launch in South East Asia. Present on Android and iOS, Saavn Pro is available to Indian subscribers at Rs. 99 per month on Android and Rs.120 on iOS for an ad-free access to unlimited music on 5 devices. Worldwide, the app charges $3.99 per month. In India, the platform supports Paytm and other partners like Amazon.in, SnapDeal and Woohoo. The app soon plans to launch on Windows.

Recent Saavn partnerships

  • In August 2016, Saavn and AudioBoom entered into a content partnership for podcasts like ‘The Comedy Score’, ‘Hip Hop Saved My Life’ with Romesh Ranganathan, ‘The Cricket Podblast’, ‘The Football Forum’, ‘Undisclosed’, and ‘Walsh on Film’ among others.
  • In June 2016, FremantleMedia, a media content producing and distribution company, partnered with Saavn to stream its Facebook series “Confessions: It’s Complicated” in audio format.
  • In April 2016, the company announced the launch of 9 original audio shows.

Saavn fundraising 

In June 2016, the startup raised an undisclosed amount in funding from Guy Oseary, the CEO of Maverick records. In July 2015, Saavn raised $100 million in a funding round led by Tiger Global and from other existing investors. In August 2014, Saavn had raised an undisclosed amount in funding from Hong-Kong based hedge fund Steadview Capital.

Recent Developments in the online music segment:

In October 2016, Amazon launched Amazon Music Unlimited, a music streaming service, with Alexa voice controls for iOS, Android, Web, PC, Mac and Fire devices in the US. In the same month, Vodafone announced that its content app Vodafone Play will be available without subscription charges for three months, giving users access to its catalogue of music, film and videos.

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In September 2016, Google launched Google Play Music on PC and Android, its streaming and music store service in India. In the same month, Twitter partnered with Rolling Stone India to curate live music gigs on the platform.

In July 2016, digital entertainment company Hungama’s music streaming app tied-up with digital music distribution company K Digital Media to add 9.5 million tracks from hip-hop and RnB music genres to its music library.

In June 2016, Twitter invested $70 million in online music discovery service SoundCloud. In the same month, Times Internet owned music streaming service Gaana and online cab aggregator Uber partnered to let Uber users stream songs from Gaana while in a Uber ride in Mumbai.

In April 2016, Times Music was appointed as a curator on Apple Music to provide editor curated recommendations for music catalogs available on the latter.

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