Reliance Big Entertainment has launched a new video on demand (VOD) app Chillx, developed by Mumbai-based video aggregator platform FunOnGo Media & Entertainment. The Economic Times reported that Reliance Entertainment has also picked up a two-third stake in FunOnGo, though a company spokesperson declined to confirm this to MediaNama.
Chillx will be available for Android users with a curated library of music, games, videos & short-clips, entertainment news, short films & full length movies. Users can also download select content onto their devices. In order to amass a user base, the company has tie ups with OEMS and phone retail stores to preload the app into smartphones. Chillx will have a free and paid service, while the company claims to have integrated a carrier billing option for payments.
Reliance has not mentioned the details of telcos, retails stores and OEMs it has tie ups with in its statement; MediaNama has written to the company for those details.
Re-launch of Bigflix
Reliance Entertainment re-launched Bigflix, its paid video streaming service in April. Currently the service charges Rs 250 per month and provides unlimited streaming of English, Telugu, Malayalam, Tamil and other regional languages. Bigflix however does not stream TV shows or produce original content.
Reliance Entertainment’s latest video on demand platform will look to compete with a sea of existing players like VOOT which recently crossed 15 million monthly active users, Eros Now with over 1.1 million unique paying active users, Hungama which claims over 20 million users worldwide, and Hotstar which recently launched premium subscription for unlimited streaming of TV shows. These services have inked deals with content distributors to increase diversity of content available to users and Reliance too could be doing the same in future to maximize its content library.
Apart from this some recent entrant into the streaming space like Netflix, YouTube and Vuclip, bets on original content programming in India to gather more users. Telecom operators like Reliance Jio, Idea, and Airtel have also entered the video streaming space by launching their own apps. And notably, Jio’s apps are loaded Over-The-Air once a subscriber installs the SIM onto the phone. While both Idea and Jio have tie ups with Eros International for content.
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