Reliance Big Entertainment has launched a new video on demand (VOD) app Chillx, developed by Mumbai-based video aggregator platform FunOnGo Media & Entertainment. The Economic Times reported that Reliance Entertainment has also picked up a two-third stake in FunOnGo, though a company spokesperson declined to confirm this to MediaNama. Chillx will be available for Android users with a curated library of music, games, videos & short-clips, entertainment news, short films & full length movies. Users can also download select content onto their devices. In order to amass a user base, the company has tie ups with OEMS and phone retail stores to preload the app into smartphones. Chillx will have a free and paid service, while the company claims to have integrated a carrier billing option for payments. Reliance has not mentioned the details of telcos, retails stores and OEMs it has tie ups with in its statement; MediaNama has written to the company for those details. Re-launch of Bigflix Reliance Entertainment re-launched Bigflix, its paid video streaming service in April. Currently the service charges Rs 250 per month and provides unlimited streaming of English, Telugu, Malayalam, Tamil and other regional languages. Bigflix however does not stream TV shows or produce original content. Competition Reliance Entertainment’s latest video on demand platform will look to compete with a sea of existing players like VOOT which recently crossed 15 million monthly active users, Eros Now with over 1.1 million unique paying active users, Hungama which claims over 20 million users worldwide, and Hotstar which…
