Payments company PayU will now allow its merchants to accept payments directly into their bank account through the Unified Payments Interface (UPI), a service it had to accelerate the launch of, following the demonetization drive by the government of India. A spokesperson for the company said that the company has partnered with Axis Bank for the same.
Note: Check our liveblog on demonetization here.
In a statement, PayU CEO Amrish Rau said that the company intends to bring the UPI “to all our 30 Million consumers and 150,000 merchants,” in a statement. It seems that the UPI feature will not be extended to merchants who are on Citrus Pay (which it acquired earlier this year). The combined entity has over 300,000 merchants.
Jitendra Gupta, co-founder of Citrus Pay, earlier had told MediaNama that the payment gateways of PayU and Citrus will continue to exist separately for the next one year. “Right now there is only 15% overlap between the merchant base for PayU and Citrus .. so they will have choice on what they want to do whether they want to stick with PayU’s payment gateway or Citrus’s gateway,” Gupta said.
Banks have been tying up with more payment gateway aggregators to get access to more merchants. Typically, there is a revenue sharing agreement with banks when a merchant does a UPI transaction (20 basis points as it is in the case with Razorpay). Note on the UPI, banks are allowed to charge a merchants a higher fee than compared to P2P payments.
ICICI Bank has deals with CCAvenue, MobiKwik’s Zaakpay, Instamojo and ftcash. Meanwhile, YES Bank has partnered with 50 companies to build an ecosystem for the UPI. It has partnered with companies such as PhonePe, CapitalFloat, Ezetap among others.
PayU’s other measures to help merchants go online
PayU said that it is launching an aggressive campaign for their seller app and the Sellfie app. The company says merchants can download the the PayUmoney seller app and onboard them in two minutes to accept online payments. They can then create bills and send the link to consumers via Whatsapp, Email, SMS or other apps. The consumers, in return can use the link to pay via credit or debit card and net-banking.