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Opportune & Opportunistic: Paytm’s app adds 10 Indian languages, merchant locations

Paytm's Android app now supports 10 Indian languages: Hindi, Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada, Malayalam, Oriya and Punjabi. The other mobile payments app that we know supports Indian languages is PhonePe, which supports Hindi and Tamil, apart from English. However, it isn't perfect: for example, on picking a mobile phone recharge or electricity bill payment option, while most of the text is in the translated language, operator names and electricity board names continue to be displayed in English. Similarly, descriptions & specifications of products in ecommerce, and certain elements on the homepage are currently in English. We expect translations will improve with time. Paytm has just crossed 50 million app downloads, and claims to have 140 million wallet users. Find a vendor, VIP membership This isn't the only update to the Paytm App though: It now has ‘NearBy’ feature that lets users find places that accept payment via Paytm. This feature displays locations that use Paytm QR codes to accept payments, places that load money in Paytm wallets, as well as locations that allow users to upgrade to VIP members. The locations are listed by its distance to the user, with an icon on the left signifying type of service - medical, garage, shopping place etc. The list is useful in light of the currency shortage, enabling users to find locations accepting digital payments. However, we feel it would be more useful to display locations as overlay on a map, rather than making a list. Interestingly, MobiKwik had launched such a feature…

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