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Oxigen and eBay partner for online-to-offline shopping

Payment solution provider Oxigen has partnered with ecommerce marketplace eBay India to give access to its netowrk of 200,000 retail outlets. Oxigen wants to bring an Online-to-Offline (O2O) solution where it will help with bringing a customer on eBay India and provide a mobile wallet solution. How does it work? A customer can view products listed on eBay through a smartphone or a PC and place an order. Customers can load their Oxigen wallet with cash at the retail store itself and finish the purchase. Over 25,000 Oxigen stores will be enabled for an eBay shopping experience in the coming 12 months. Oxigen's chairman Pramod Saxena commented that with this model, the company would be promoting "cash-before-delivery" in ecommerce.  (Nikhil adds: They may be two separate companies, but Ebay's natural partner is Paypal, which is really nowhere on the scene when…

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