Payment solution provider Oxigen has partnered with ecommerce marketplace eBay India to give access to its netowrk of 200,000 retail outlets. Oxigen wants to bring an Online-to-Offline (O2O) solution where it will help with bringing a customer on eBay India and provide a mobile wallet solution. How does it work? A customer can view products listed on eBay through a smartphone or a PC and place an order. Customers can load their Oxigen wallet with cash at the retail store itself and finish the purchase. Over 25,000 Oxigen stores will be enabled for an eBay shopping experience in the coming 12 months. Oxigen's chairman Pramod Saxena commented that with this model, the company would be promoting "cash-before-delivery" in ecommerce. (Nikhil adds: They may be two separate companies, but Ebay's natural partner is Paypal, which is really nowhere on the scene when it comes to India) This is not the first time Oxigen has had a O2O deal with an ecommerce company. Back in February, Big Bazaar Direct (the now defunct ecommerce arm of retail provider Big Bazaar) tied up with the company where customers could buy online and pay by cash over the counter for the orders. O2O models have been relatively harder to crack in India and many ecommerce companies are trying to emulate the success of Alibaba in China. Alibaba has more that 180,000 offline stores across 330 cities in China as part of its omni-channel network. In India, Snapdeal launched Janus, a multi channel platform with focus on offline collaboration. Rival…
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