Online content discovery platform Outbrain has signed an multi-year partnership with Deccan Herald to display its content as recommendations on other websites. The partnership will also include Deccan Herald using Outbrain’s solution to show ads on its website. * Nikhil adds: this is happening at a time when the role of promoted content networks is being questioned, when it comes to spreading fake news: @mathewi btw, you should look in to this, the amount of fake news and clickbait crap via Outbrain must be huge. here on cnn today. pic.twitter.com/xsA1tnCQV7 — Ehsan Fadakar (@ehsanfadakar) November 14, 2016 * In India, Outbrain partners with various media agencies including The Indian Express, The Hindu, Viacom, Eenadu India, Sanjeev Kapoor and others. Last month, it signed a similar exclusive deal with Patrika.com to recommend Hindi content recommendations. It had also signed a multi-year deal with India.com in July last year, with Times Internet in March last year, and renewed its partnership with Network18 in June the same year. Outbrain offers two solutions called Amplify and Engage and claims to serve about 250 billion recommendations every month and reach 500 million unique consumers every month. Engage is a advertising software that displays both internal and external content to users visiting a site, while Amplify promotes the media company’s content on other publications. The company generates revenues on a cost-per-click basis when users click on external ads. The company recently also launched another feature called “Outbrain for Chat”, a service that enables publishers to launch…
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Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
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