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Ola wants regulation of predatory pricing in Maharashtra

Ola has said there is “the need for adequate regulation to curb predatory pricing and capital dumping in the interest of co-existence of all players in the ecosystem,” in its suggestions to the Maharashtra government for the Maharashtra City Taxi Rules 2016. Ola also stated a need for reviewing the permit cost for vehicles above 1400 cc and Rs 2.61 lakhs which would mean an additional 30% of ‘capital burden’ for its drivers and make its services costlier for users. The online cab aggregator added that choice of the vehicles should be left to the drivers ‘and demand from consumers’, in response to the rule which states that at least half of the total taxi fleet should be of engine capacity 1400 cc or more. Interestingly, yesterday, Ola founder Bhavish Aggarwal said that Uber should expect government intervention with respect to predatory pricing. The report further quoted Aggarwal as saying that Ola made aggressive fare price cuts “only in response to similar steps by Uber,” and that “dumping money into a country because you have profitable markets elsewhere is against [World Trade Organisation] principles.” Aggarwal was also quoted as saying that Ola’s fares in India were an average 20% higher than Uber’s in cities where Uber wasn’t present. Uber says regulations are more harmful than useful Uber, on the other hand, has asked for an open pricing regime where there are no upper limits of the fares companies can charge its users for transportation from point A to B. “A price floor will…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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