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Knowlarity secures $20M in funding from Delta Partners & others

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Cloud telephony provider Knowlarity Communications has raised Rs 133 crore (~$20 million) in funding led by new investor Delta Partners Capital and participation from existing investors Sequoia Capital India and Mayfield Fund. The company will use the fresh round of funding for international expansion in Southeast Asia and West Asia, and to launch new products.

Founded in 2009 by Ambarish Gupta and Pallav Pandey, the company had previously raised $16 million in funding back in July 2014, and Rs 34 crore in 2012. The company currently offers voice and data communication products like Superreceptionist (virtual contact center), click-to-call (for integrating in apps), call centers, K-broadcast (automated text and voice messages) and virtual numbers. It offers features like CRM integration, call recording, management of business phone systems, mobile app for analytics, VIP numbers and personalized IVR.

Regulatory issues:

Interestingly, earlier this year Knowlarity got blocked by a telecom operator in the Delhi circle. The block happened because of the AudioTex license, which is meant to be a service which allows customers to access stored voice services. Knowlarity’s SuperReceptionist service allows call forwarding (video) and click to call (video). In both instances, two separate calls are bridged together: in the first, a call from a customer to a number is forwarded to an agent, while in the latter, calls are made to the customer and the agent, and are bridged together. The problem for Knowlarity is that the AudioTex license explicitly disallows call bridging.

Knowlarity had received a stay order, applicable for 14 days, from the telecom disputes tribunal TDSAT. The company had contended that it didn’t get a 60 day notice for their rectifying its service, a violation of the licensing terms. Note that the TRAI is taking another look at the AudioTex license terms, and had released a consultation paper (pdf) on the same.

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