wordpress blog stats
Connect with us

Hi, what are you looking for?

Hungama Music launches original audio series & curated playlists

cmn-noc-music-phone

Hungama Music has launched an original audio series called Mera Wala Music which will stream the “stories” of Badshaah, Diljit Dosanjh, Mithoon Sharma and Palak Muchhal. In the next series of broadcasts, Hungama Music will feature Ayushman Khurana, Hard Kaur and Salim-Sulaiman among others. The series appears as a header in the mobile app and can also be downloaded.

The streaming service will also offer ‘Non-stop Music,’ a programmatic feature by compiling “the best tracks” across genres. The company will curate songs based on moods and situations like workout, club, road trip, romance types of music. Hungama claims to have crossed 50 million monthly active users (MAUs) worldwide across its service. Currently, it claims to have over 20 million users worldwide and 2.5 million pieces of content.

App tweaks

On the iOS app, Hungama Music users can download complete playlists available for offline playback. It will also provide recommendations based on user consumption. Hungama claims that Music will also work on 2G networks.

Last month, Hungama started offering free memberships for its premium services to users of select Xiaomi handsets. The deal included 1 year free Hungama Music app membership, and three months of membership to Hungama Play. Xiaomi had invested $25 million in Hungama this year along with other investors. In July, Hungama Music tied-up with K Digital Media to add 9.5 million tracks from hip-hop and RnB music genres to its music library.

Advertisement. Scroll to continue reading.

Competition

Times Internet owned music streaming service Gaana launched its first original audio series (more like a podcast) in July this year. The series was somewhat similar to its competitor Saavn, which had tied up with FremantleMedia to stream its Facebook series “Confessions: It’s Complicated” in an audio format. Saavn had also started offering original content through audio show format on its platform in April. Saavn also recently launched in Singapore. Meanwhile, Airtel claimed that Wynk Music crossed 25 million downloads on Android and iOS since its inception in September 2014.

In September, After Google launched Google Play Music, the streaming and music store, on PC and Android in India. Google Play currently claims to have more than 35 million tracks and costs $9.99 per month. In early July, Apple Music launched in India at Rs 120 per month for individuals and Rs 190 per month for families, after a 3 month free trial.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ