Hungama Music has launched an original audio series called Mera Wala Music which will stream the “stories” of Badshaah, Diljit Dosanjh, Mithoon Sharma and Palak Muchhal. In the next series of broadcasts, Hungama Music will feature Ayushman Khurana, Hard Kaur and Salim-Sulaiman among others. The series appears as a header in the mobile app and can also be downloaded.
The streaming service will also offer ‘Non-stop Music,’ a programmatic feature by compiling “the best tracks” across genres. The company will curate songs based on moods and situations like workout, club, road trip, romance types of music. Hungama claims to have crossed 50 million monthly active users (MAUs) worldwide across its service. Currently, it claims to have over 20 million users worldwide and 2.5 million pieces of content.
On the iOS app, Hungama Music users can download complete playlists available for offline playback. It will also provide recommendations based on user consumption. Hungama claims that Music will also work on 2G networks.
Last month, Hungama started offering free memberships for its premium services to users of select Xiaomi handsets. The deal included 1 year free Hungama Music app membership, and three months of membership to Hungama Play. Xiaomi had invested $25 million in Hungama this year along with other investors. In July, Hungama Music tied-up with K Digital Media to add 9.5 million tracks from hip-hop and RnB music genres to its music library.
Times Internet owned music streaming service Gaana launched its first original audio series (more like a podcast) in July this year. The series was somewhat similar to its competitor Saavn, which had tied up with FremantleMedia to stream its Facebook series “Confessions: It’s Complicated” in an audio format. Saavn had also started offering original content through audio show format on its platform in April. Saavn also recently launched in Singapore. Meanwhile, Airtel claimed that Wynk Music crossed 25 million downloads on Android and iOS since its inception in September 2014.
In September, After Google launched Google Play Music, the streaming and music store, on PC and Android in India. Google Play currently claims to have more than 35 million tracks and costs $9.99 per month. In early July, Apple Music launched in India at Rs 120 per month for individuals and Rs 190 per month for families, after a 3 month free trial.