Shalini Gupta (from Quantum Securities): “One last question. What is the problem that you are facing with respect to monetizing your readership online, because your readership in the newspapers, in the hard copies is well established, but what is getting in the way of you monetizing your readership online? Sandeep Jain (Chief Strategy Officer, HT Media): Let me ask you this way, do you Shalini pay for news online? Shalini Gupta: No, why would I pay for it? Sandeep Jain: That is where the answer lies. That is the difficulty, and it is a phenomenon which is not only prevalent in India, but worldwide. The opportunity to monetize readership on digital is so much more difficult. Shalini Gupta: So why not all of you get together and start charging for news online? Sandeep Jain: At some point in time that…
