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Hike launches in-app camera & Snapchat-like Stories

Hike Messenger has updated its app with a Snapchat like feature called ‘stories’ where updates delete themselves 48 hours after posting, and an in-built camera with live filters. The new features will roll out to both Android and iOS users this week. The company mentions that it will also launch a feature for video recording in the coming weeks. Stories replaces the feature called Timeline on Hike, where users could post pictures and statuses that could be liked by their friends. The new feature removes the permanence of these posts, instead deleting them in 2 days. These posts can only be viewed by friends. The user posting the story can see which and how many people viewed their post. If a small startup replicates a putative competitor's feature, it is "copying" but if a billion-dollar startup does so, it is "inspired" https://t.co/HfHFsM9qSC — Sumanth Raghavendra (@sumanthr) November 17, 2016 The camera is a new addition to the messenger and lets users add various custom overlays like a mustache, that can either be shared with friends or as a ‘story’. These filters are live as in they follow the user’s face as they move about, removing the need to make edits later. The company mentions that it will continue to add new filters every week, which will also work with the video recording it plans to add later on. As competition in the messaging space intensifies, Hike has been working on adding various new features to its app to add value…

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