Mobile customer relationship management (CRM) company Helpshift has raised $2 million from Cisco Investments, expanding its Series B funding to $25 million, reports the Economic Times. With this investment, Helpshift will help Cisco integrate its in-app customer support solutions with Cisco’s contact center solutions.

Helpshift had previously raised $23 million in Series B from Microsoft Ventures, Salesforce Ventures and all previously existing investors, in June this year. The company had said then that it would use the funding to launch a new model for providing support. Other than this, it had previously raised funding worth $10 million in 2014 and seed funding of $3.2 million in October 2012. Founded in 2012 by Abinash Tripathi, the platform has raised a total of $38.2 million till now.

Helpshift targets mobile apps which are trying to improve user retention and increase user reviews. The platform works on Android and iOS and lets developers integrate customer service straight within the app through conversations. Its CRM ticketing support system features in-app chat, email and web and provides searchable FAQs for customers.

The company offers a free plans for upto 10,000 monthly active users and 1 team member. The pro package costs $185 per year and offers additional features like analytics with support for up to 100,000 users and 3 team members. It also offers custom plans with additional features like account management and priority support, where customers can choose the number of monthly active users.

Microsoft partnership: Helpshift also has an SDK that works on Windows apps and uses the company’s Azure platform to run its services. The support company is also looking to launch products specifically for Outlook on desktop. Other than this, Helpshift claims to have clients like Zynga, Virgin Media, Microsoft, WesternUnion, Flipboard, Shyp, Luxe, WordPress among other startups and developers.