Logistics company Gati has invested an undisclosed amount in online order and inventory management company Browntape, the company said in a filing with the stock exchanges. Founded in 2012, Browntape provides an order and inventory management solution which enables merchants to sell on various marketplaces like eBay, Amazon, Flipkart, Tradus, Shopclues, Rediff and Shopify among others. Gati will be utilizing Browntape's platform to develop a single window solution for customers which will integrate its logistics network. Online sellers will be able to manage ecommerce ecosystem and monitor order, physical product, and information flow. Browntape had previously raised an undisclosed amount of investment from SeedFund and investor K Ganesh back in 2014. The company had previously received seed funding of $30,000 while being part of GSF Accelerator’s second startup batch. Browntape now prices its product at Rs 1.85 per order and seems to have moved from its older pricing plan in 2014. Note that Gati said that it would be investing in the startups in the logistics space in February. At the time Gati's chief strategy officer Dhruv Agarwal said that these would be strategic investments aimed at building capacity and capability. He added that Gati is aiming to deliver one million packages a day by 2020. To give context, in Q4 FY16, In Q4 FY16, Gati said that its ecommerce business saw about 16,000 orders per day. Agarwal added that during Flipkart’s Big Billion sale, the company was processing close to 45,000 to 50,000 orders per day across the country. Gati’s peak daily delivery capacity stood at 72,000 packages per day,…
