Eros Now, the digital streaming service of Eros International, has integrated its service with Vodafone Play. This gives Vodafone users access to Bollywood films including Housefull 3, Dishoom, Happy Bhaag Jayegi, Bajirao Mastani and Bajrangi Bhaijaan, says the press release. Eros Now claims to have over 55 million registered users worldwide with 1.32 million of them being paid users. It has a movie library which includes Hindi, Tamil, and other regional language films. Other content distribution deals by Eros Now: Launched in 2012, Eros Now has been expanding its customer base for a while now by partnering with telecom operators, multi-system operators (MSOs) and other platforms. Eros Now has a content distribution partnerships with Reliance Jio and Idea Cellular. However, the company's deal with Idea Cellular is also a platform deal where the telecom operator will allow Idea 4G customers to watch movies, originals and short form videos at Rs 49 per month. In October 2016, the platform partnered with telecom operators, Ooredoo in Kuwait and Qatar, and Du in the UAE for mobile billing integration. In May 2016, it signed a partnership with Amazon Fire TV to offer Bollywood and regional language films, music and originals, on-demand to Amazon Fire TV users across US, UK, and Western Europe. In April 2016, it also forayed into Malaysia through partnerships with two local telco; Maxis Berhad and U Mobile. Through this deal, Eros’ app was to be available to prepaid and postpaid users of both telcos for RM10 (~$2.6) per month. In October 2015, Eros Now tied up with Ortel Communications, a…
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