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BBC to launch in Gujarati, Marathi, Punjabi and Telugu in late 2017

BBC World Service will launch in 5 African and 4 Indian languages (Gujarati, Marathi, Telugu and Punjabi) along with Korean in 2017. The company will expand its digital services including mobile and video content and a “greater” social media presence. With this, the BBC will be available in 40 global languages, English included. According to a Nieman Lab report, the company plans to create 157 new roles in Delhi in India and expand its bureau. The expansion into Indian languages is set for late 2017 but the BBC does not mention a timeline or dates. The British company says that this expansion will be made possible using the funding from the British government which was announced last November. It intends to use the funds for enhancing its services in Russia, North Korea and the MENA region and a target readership of 500 million by 2022. Initially, it will get £34 million in 2016-17 and £85 million yearly from 2017-18 for TV and radio. The BBC will also grow its news bulletins in Russian, add TV series across Africa with over 30 new TV programs, offer new regional programming from BBC Arabic, radio programs, online and social media content for Korean audiences, and an investment in World Service English for new programs and original journalism. Video a key driver of growth in India As of November last year, the media house claimed to have a global audience of 308 million. At that time, the the company said that video was a key growth driver…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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