wordpress blog stats
Connect with us

Hi, what are you looking for?

AskMen and IGN switch from Times Internet to Fork Media

Ant Farm's media and advertising business Fork Media has announced a five year partnership with publisher Ziff Davis, wherein Fork will run publications AskMen (mens lifestyle site) and IGN (games, movies and entertainment site) in India. These publications were previously being run by Times Internet's Times Global, and as per a deal which was inked three years ago. Samar Verma, CEO of Fork Media, told MediaNama that the brand names (and domain names for AskMen India and IGN India have always been owned by Ziff Davis. The model is similar to the deal that they had with Times Internet: Fork will continue to run the two domain names in India. What this also tells us is that if Times Internet has similar deals with other publishers under Times Global, then others could come and wrest partners away as well. Fork Media will run the publications and the business starting December 1st 2016, running IGN India and AskMen India. Avinash Bali, who had been appointed Editor of IGN India when Times Internet launched it, is now joining Fork Media as publisher of both IGN India and AskMen India. Zahra Khan will be AskMen India's Editor-in-Chief. Note that there has been a recent change at Times Global, with Puneet Singhvi leaving, and Rishi Jaitly joining. Times Internet still has one Ziff Davis publication, PC Mag, and also has its own mens lifestyle publication MensXP, which it acquired in 2012. P.s.: Advertising trends in India (2016). Fork Media will focus on native advertising content for IGN, AskMen…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ