Ant Farm's media and advertising business Fork Media has announced a five year partnership with publisher Ziff Davis, wherein Fork will run publications AskMen (mens lifestyle site) and IGN (games, movies and entertainment site) in India. These publications were previously being run by Times Internet's Times Global, and as per a deal which was inked three years ago. Samar Verma, CEO of Fork Media, told MediaNama that the brand names (and domain names for AskMen India and IGN India have always been owned by Ziff Davis. The model is similar to the deal that they had with Times Internet: Fork will continue to run the two domain names in India. What this also tells us is that if Times Internet has similar deals with other publishers under Times Global, then others could come and wrest partners away as well. Fork Media will run the publications and the business starting December 1st 2016, running IGN India and AskMen India. Avinash Bali, who had been appointed Editor of IGN India when Times Internet launched it, is now joining Fork Media as publisher of both IGN India and AskMen India. Zahra Khan will be AskMen India's Editor-in-Chief. Note that there has been a recent change at Times Global, with Puneet Singhvi leaving, and Rishi Jaitly joining. Times Internet still has one Ziff Davis publication, PC Mag, and also has its own mens lifestyle publication MensXP, which it acquired in 2012. P.s.: Advertising trends in India (2016). Fork Media will focus on native advertising content for IGN, AskMen…
