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Aasaanjobs expands beyond blue collar jobs to IT recruitment

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Aasaanjobs has expanded its services to include IT recruitment; prior to this change, the recruitment portal focused purely on blue collared jobs, like for nanny, cashier, content writer, data entry operator, delivery boy, customer care executive, engineer, driver etc. It will now list openings for jobs like Java developer, network engineers, hardware engineers, etc., for both – long term and contractual work. The company mentions that it hopes to get more clients by entering the IT recruitment vertical.

Note that Aasaanjobs is free for users posting CVs but charges employers a percentage of the CTC of a hired person. Average CTC in the IT sector is higher than for typical blue collared jobs as can be seen on the portal itself – an opening for a chef pays Rs 11,000 per month while a web developer and designer opening pays Rs 25,000-30,000. Aasaanjobs is likely aware of this and hence the move to push IT recruitment.

Not going to be easy

However, competition in IT recruitment is intense and it’s not going to be easy for the company to gain a foothold. Companies like Naukri, Times Jobs, Monster India and even Quikr offer recruitment portals that not only include IT, but also other white collar jobs. Aasaanjobs does offer some additional features like screen and matching candidates and scheduling interviews, giving it a slight advantage over competitors.

The new feature will work in the same way as other recruitment options, letting users sign up for free to list their profiles. Note that it’s not clear if Aasaanjobs will look to venture into other white collar jobs as well. Founded in 2014, the company is currently present in 12 cities including Pune, Mumbai, Bangalore, Delhi, Chennai and Kolkata among others. It had raised $5 million in funding in February this year.

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