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VOOT gets Big Boss content, claims over 15M monthly active users

Viacom18’s digital video platform, VOOT has reported more than 10 million app downloads with over 15 million monthly active users across mobile and web since its launch in May 2016. According to the report, viewers spend 40 minutes on an average each day on the platform. Its current shows include library content and VOOT originals. The app presently available on iOS and Android platforms. In addition, the company has announced that it will get exclusive content from the popular Bigg Boss 10 show, which airs on its channel Colors. Here's what's planned: Only VOOT will have full episodes of Bigg Boss It'll have exclusive content in a section called "Unseen Undekha”, which will not be available on TV, and will have a "a customized playlist on the housemates that will give the users a chance to stream videos of any celebrity or commoner in Big Boss 10." VOOT will also have stories on Nominations, Results, Weekly Task Announcements, Captain Selection, Post Eviction interviews of the contestants, discussions on the Luxury Budget. In March 2016, Viacom18 partnered with OTT solution provider Kaltura for video streaming, A Different Engine (ADE) for building its UI/UX; Web Dunia for website development and Robosoft to develop a mobile application for VOOT. Later in the same month, VOOT was launched as a free to use platform. It continues to use an advertising business model, although the company had then mentioned that it will evaluate freemium and subscription models in the future. Using exclusivity to drive user acquisition and usage (Nikhil adds) Now this is not a new thing: The same show, for…

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