Every little thing that an incumbent Indian telecom operator does these appears to be a reaction to Reliance Jio: Vodafone has just announced that its content app Vodafone Play will be available without subscription charges for three months, giving users access to "Over 14,000 film titles, 180 TV channels, and a huge catalogue of Music", as well as live content like "Ganpati celebrations" and "Vodafone Aagomoni - the annual nightlong grand musical extravaganza in Kolkata". They apparently have over 45,000 hours of content, original digital content from Sony Liv. What's really going on here Vodafone says that they're trying to resolve the issue of users having to download multiple apps for watching content, and that this is "truly a single window to the world of entertainment". Frankly, we're in a world where we don't really need a telecom operator to be the primary source of services and entertainment. This is why IPTV failed. What the Internet did was that it unbundled services from access: separated content from its carriage, and it beat the bundled offering that was IPTV. The proliferation of content means that there are reasons for each user to get online, and they should be promoting the diversity of content online, instead of their own service. What they're really trying to do is perhaps giving users a reason to stick to their service, instead of switching to a competitor like Jio. Jio doesn't have data charges as of now, and access to content is free and without subscription…
- Phonepe’s Indus Appstore will come preinstalled on Nokia and Lava smartphones; company in talks with more manufacturers September 26, 2023
- Moody’s Review Of Aadhaar Project Irks The Government, But Are Aadhaar-Related Concerns Unfounded? September 26, 2023
- OpenAI introduces its image command feature, says it will refuse requests for some prompts containing human images September 26, 2023
- RBI does not have any statistics on the usage of the digital rupee: RTI September 26, 2023
- Spotify and Open AI collaborate to create Voice Translation for podcasts: All you need to know September 26, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...