Video analytics startup, Vidooly has launched a platform called Launchpad which will track video performance across YouTube, Facebook, Instagram, Twitter and Vine through artificial intelligence (AI). Vidooly says that its AI technology is patent pending and that the service targets content creators with less than 5,000 subscribers.
Launchpad’s big data will recommend content creators with content creation strategies and techniques for YouTube and other social media platforms.
Plans and pricing:
It appears that Launchpad plan will be offered for free till the creator reaches 5,000 subscribers after which the content creators can move to the Pro plan which includes Facebook analytics and YouTube analytics at $19 monthly/ $199 annually. The Pro+ plan is available at $49 per channel monthly/ $469 annually and includes Facebook analytics, YouTube analytics, audience insights and user management while the Enterprise plan offers Facebook analytics, YouTube analytics, audience insights, channel audit, content research and content suggestion. All plans come with a 14-day trial. Apart from its products for custom insights and cross-platform ranking, the startup also seems to be offering different products for content video creators, brands and agencies and multi-channel networks.
Launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia, Vidooly presently claims to have over 20,000 video content creators including individuals, brands, multi-channel networks (MCNs), agencies & media companies from around the globe, tracking social videos on platforms such as YouTube, Facebook, Instagram & Twitter. Currently its clients include Fine Brothers, TVF, OML, VideoGyan, GroupM, Mindshare, Thoughtful Media, WebTV Asia, among others.
The company also states that its platform analyses the engagement of over 500 million viewers and tracks 250 million across five social platforms every day.
In October 2015, the company also launched a content management system (CMS) designed for multichannel networks (MCNs) on YouTube. The platform will offer operational and management features for MCNs of all sizes, and possibly let YouTubers earn more revenue and market their brands.
Investment & Acquisitions
In February 2016, Vidooly acquired the video discovery platform iCouchApp for an undisclosed amount. In June 2015, Vidooly raised funding worth $1 million from Bessemer Venture Partners to scale its technology base and expands its services in Japan and Middle East.
Prior to this, Vidooly was a part of Times Internet’s startup accelerator TLabs’ 6th batch, which graduated in February last year. At that time, TLabs invested Rs 12 lakh in each startup, raised the startup valuation to Rs 1.5 crore ($230,000), taking around 8% stake in them.