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As Twitter cuts 9% of its work force, it will focus on growing daily users

Twitter will be laying off 9% of its workforce and the media company said that it needs to de-priortize certain initiatives. The job cuts will mainly affect people in sales, partnerships and marketing, Twitter CEO Jack Dorsey said in an analyst call. TechCrunch pointed out that this could affect more than 300 employees at Twitter. Last month, Twitter also cut 20 jobs and shut down its Bangalore global engineering operations. The Bangalore engineering team was constituted following the company's acquisition of ZipDial in February 2015.  The layoffs come after Twitter failed to attract enough attention from companies when it tried to get itself acquired. Some of the companies which showed interest were Salesforce, Walt Disney and Alphabet's Google. It looks like Twitter will have to figure out a way to profitable business model.   For the quarter ended September 2016, Twitter reported revenues of $616 million but a net loss of $103 million. The company managed to reduce the net loss from $107 million in the preceding quarter. Twitter said that it won't be reporting a revenue guidance and the job cuts in sales were a reason for this. "We're restructuring and moving from three channels to two channels. There will be transitions of account that will take place over the course of the quarter... Sales force transitions can have unexpected impacts when you're transitioning accounts which is what we've seen from other Internet companies," CFO Anthony Noto added in the call. Focus on daily active users (DAUs) Twitter has more…

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