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Truecaller has tied up with Flipkart’s logistics arm Ekart to launch Truecaller Priority, a feature where Truecaller will display more contextual information on a call when a user is going to get an Ekart delivery. Truecaller will show all calls from Flipkart and Ekart as non-spam package delivery calls and the companies say that this will increase the ‘call completion’ and pickup rate.

Truecaller says that this feature will be available for all its users across Android, iOS and web.

The Priority feature is interesting because many a times when delivery personnel used recycled numbers handed to them by the company, Truecaller doesn’t always display correct information pertinent to a delivery. It’s not specifically Truecaller’s fault, but we imagine that it does lead to returned packages in ecommerce. Context is always important and we imagine that Flipkart is either giving Truecaller its database of phone numbers or helping the company filter unnecessary ones. More ecommerce and delivery companies may want to do this in India with Truecaller.

Note that in August this year, Truecaller claimed that its 100 million Indian users were making over 500 million calls monthly through its app. It also claimed to have a database of 1.7 billion numbers from India and blocked over 120 million spam calls daily. A month ago, Truecaller had tied up with MobiKwik to boost the latter’s sign ups.

Regional spam lists

Truecaller had updated its filtering algorithm to narrow down its spam list to a regional level in May this year. Previously the company filtered the list on a national level, but seeing more than 300 million spam calls per month, it narrowed the list down on a regional basis. The company mentioned then that it only stored up to 2,000 entries of top spammer list, and updated the list daily. It claimed that it was filtering 79% spam calls in India as opposed to 66% before.

In March, the company Truecaller announced three new integrated features into its mobile app: availability (online/offline) status of contacts, call history feature that replaces unknown numbers with names and a built-in dialer that allows an user to make calls directly from the Truecaller app.

SDK for developers

Last month, the company opened its TrueSDK to Android app developers via a self-service portal, to enables developers to use the user’s Truecaller credentials for signing them up for services using their phone numbers. According to Truecaller, using the service can help developers reduce costs, and improve the quality of their communities by reducing spam accounts.