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Teenagers watch more YouTube than Cable TV – Piper Jaffray Teens Survey Fall 2016

pipper-jaffray

For the first time, YouTube has surpassed Cable TV in the Piper Jaffray Teens Survey Fall 2016. Teenagers have said that they spend more time watching YouTube than Cable TV in a survey of approximately 10,000 teenagers with an average age of 16 years.

Netflix is still on the top with 37% followed by YouTube at 26% and Cable TV at 25% while Hulu is at 3%. It is worth noting that during the Piper Jaffray Teens Survey Spring 2016, Cable TV was in the second spot with 26% and YouTube in the third spot with  25%.

The report also notes that Amazon Prime adoption has increased across all income brackets in each of the past six surveys with the Fall survey indicating Amazon Prime’s existence in 58% of households of the teens surveyed.

Among the social media networks, SnapChat is on the top with 35%, followed by Instagram in the second spot with 24%. Twitter and Facebook tied for the third spot with 13% while Pinterest was in the fourth spot with 1%.

Other developments in the video space:

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In September 2016, Google discontinued Google+ Hangouts On Air and instead introduced YouTube Live for live streaming.

In the same month, Twitter India and PING Networks, a video creation and distribution firm launched a live-video interviews series titled “#MegaBites”, which will showcase interviews on business and technology leaders from the country.

Also in the same month, Amazon made a long term agreement with Dharma Productions where it will stream films and upcoming releases from the production house on Prime Video in India.

In July 2016, Facebook piloted an offline video viewing feature in India, by letting users save videos within its mobile app.

In June 2016, YouTube introduced live streaming from its app. It also appears to be working on a new service called Unplugged which will stream cable TV packages for a fee.

In May 2016, Amazon launched a new video service named ‘Amazon Video Direct’ (AVD) that allow users to post videos and earn royalties from them

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In March 2016, on-demand video platform Netflix announced the addition of 6.7 million subscribers in Q1 2016 taking the total count to 81.5 million subscribers worldwide.

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