Stellr India has launched “Prepaid Gift Card Mall”, for distribution of gift cards to a network of physical and online ecommerce marketplaces. Currently its Indian brands include BookMyShow, Hungama, Cleartrip and Intel Security. Stellr claims a distribution network has over 4,000 retail stores including Reliance Digital, Croma, Vijay Sales, apart from 15,000 general trade stores, ecommerce companies and wallet players. We noticed that Stellr is listed on Amazon India as seller, and sells gift cards from Google Play, BookMyShow and Hungma Music.
Remember that in September 2015, Google rolled out physical Google Play Gift Cards in retail outlets including Spice Hotspot, Vijay Sales, Planet M, Planet Mobile and Sangeetha Mobile. At the time, Google said the cards would also be available on Snapdeal. It looks like these gift cards were distributed by Stellr. Headquartered in Singapore, Stellr is active in Russia, China, Turkey, Brazil, Thailand, South Korea and Taiwan, apart from India.
Qwikcilver as competition
In terms of competition, there’s Amazon backed Qwikcilver which claims presence in 500 cities and towns, across 10,000 brand stores, ecommerce portals and mobile apps, and says it processes 50 million transactions across physical and digital cards and mobile card transactions every year.
Last month, Qwikcilver launched a gift card exchange program that enables users to sell and buy gift cards on its app Woohoo.Users can now also convert unused or partially used gift cards to cash on the app, as well as convert loyalty points generated from various loyalty programs of banks etc, to digital gift cards that can be sold on the app’s marketplace.