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Outbrain signs multi-year partnership with Patrika.com


Online content discovery platform Outbrain has signed an exclusive multi-year partnership with Patrika.com to implement Hindi content recommendations through Outbrain. The partnership will also include Patrika using Outbrain’s Engage solution to provide recommendations on its website.

According to the Patrika Group, the partnership will help it drive up user engagement and maximize its opportunities to monetize its audience. As of now, Patrika claims to have over 100 million page view monthly in India, which according to Outbrain will help it in reaching consumers in Tier 2 and 3 cities like Lucknow, Jaipur, Ludhiana and Gurgaon. Interestingly, Patrika Group’s English News website Catch uses Vuukle, a competitor to Outbrain.

Outbrain, which offers two solutions called Amplify and Engage, claims to serve about 250 billion recommendations every month and claims to reach 500 million unique consumers every month. Engage is a content management software for media organisations, while through Amplify Outbrain promotes content on various publications. In India, it currently partners with the Indian Express, The Hindu, Viacom, Eenadu India, Sanjeev Kapoor and others.

Note that Outbrain recently launched another feature called “Outbrain for Chat”, a service that enables publishers to launch applications or content bots across the leading Messaging platforms. According to the company, its chat bots are dynamic and learns over time, present users with the latest news and stories, based on an individual’s ‘Interest Graph’.

Outbrain in India

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– In July 2015, the company signed a multi-year partnership with India.com.The deal would also cover India.com’s other online properties such as eenews.com, dnaindia.com, Bollywoodlife.com, Cricketcountry.com, OnCars.in,Prepsure.com, BGR.in, Careerfundas.com, TheHealthSite.com, Travel.india.com and Video.india.com.

– In June 2015, it renewed its its partnership with Network18, and brought on board a number of other Indian publications including Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes.

– In March 2015, Outbrain signed a multi-year strategic partnership with Times Internet to offer personalized content recommendations to readers on the latter’s online properties including The Times of India, The Economic Times and Indiatimes.

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