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Now get an Ola & Uber from mobile Google search

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Google has integrated Ola and Uber APIs into its Google Search and mobile browser apps. Users searching for directions will see a tab for getting a cab from either company and will display fare estimates and pickup times. Queries like “taxi to Bangalore airport,” “Uber/Ola to Bangalore airport” will redirect users to Ola/Uber app directly where it can be booked in one tap, according to Google. If users don’t have the app installed, they’ll get a link to the respective app store.

Note that Google had integrated Uber into its Google Maps in February last year. At the time, looking for a destination provided an option to get a Uber in a separate tab, next to car, walking and public transport options. It also showed pickup time, ride ETA and fare for UberX services. Google said that users needed to have Uber installed on their phones then. A year after Uber-Google Maps integration, Google had added Ola on Google Maps as well, along with 99Taxis in Brazil, Hailo in the UK & Spain, mytaxi in Germany & Spain and Gett in the UK.

Its interesting to note that in 2013, Google Ventures had invested $258 million in Uber, which has so far raised over $10 billion.

Things that can be done via Google search in India:
– In August, Google added Swiggy, Dineout, Bytplus and Zomato to its Google search and apps on Android and iOS. This way, users could order food and reserve tables through the platform. The company said that it would possibly introduce the feature on desktops in the future.
– In April, the company started displaying common health conditions and relevant medical facts in Hindi or English when a user queried for symptoms or health concerns through its search engine.
– In the same month, Google and FremantleMedia Asia partnered to let fans of shows like Idols, Got Talent and The X Factor vote for people they support across Asia from Google Search on mobile, tablet or the computer.
– In January 2015, Google introduced a new feature that let users search, compare and book flights via its search engine. In June 2013, it also started offering flight status and timings on its search engine for Indian flights.

Ola and Uber APIs: Ola opened up its API for developers in September last year, while competitor Uber launched its API in August 2014, a few months after integration into Google Maps. Both APIs let developers integrate various cab services from the respective platforms into their apps.

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Image credit: Damian Moore under CC BY SA 2.0

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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