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Updated: Ola to allow users to share pickup directions with cab drivers; SMS booking

Update: Ola Offline Ola has also launched Ola Offline, a feature across all its cab categories where its users can book cabs without internet. For this, users need to go to the Ola app, where on detecting that the user does not have an internet connection, the app will prompt the user to retry or book through SMS. On choosing SMS booking, users will get redirected to their messaging app and see a pre-fed text message to book a cab. The user will then get a reply with nearest available cabs and the driver will see the GPS triangulated user location. When the user is back in connectivity, the app will show the ride details, GPS tracking and other features immediately. Ola says that it had been piloting this feature in smaller towns and cities like Indore and Nagpur since June and Ola Offline will be available in 4 metros with plans to roll out in other cities in the coming weeks. Anand Subramanian, Ola’s senior director of PR & corporate communications, told MediaNama that the offline booking method did not change anything on the driver’s end. “The driver wouldn't know that you've booked through the SMS or the app. This feature has been working on the driver’s side for quite some time now. Users use the Ola app only for a few minutes every day. The driver partners spend about 12-14 hours on the app and are more prone to losing data (connectivity) at multiple points. We developed this…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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