Mobile commerce conversion rates are highest in Japan, the U.K and South Korea for Q2 2016 states the State of Mobile Commerce Report released by performance marketing technology company, Criteo. The company claims to have studied 1.7 billion transactions across desktop and mobile sites worth $720 billion in annual sales, covering over 3,300 online retail businesses for this report. Global numbers Mobile Vs Desktop: With close to 55% of its retail commerce transactions done through mobile phones, Japan tops the list of countries in the world with the highest mobile retail commerce transactions for Q2 2016 followed by United Kingdom and South Korea with a little over 50% and 48% of its retail commerce transactions, respectively. Smartphone Vs Tablet: For the first time, smartphones have superseded tablets delivering majority of the mobile commerce transactions. South Korea recorded over 95% of its mobile retail commerce transactions were done through smartphones while Japan and Brazil recorded close to 90% and over 80% of its mobile retail ecommerce transactions through smartphones, respectively. Apps Vs Mobile Web: According to the report, apps convert 3x more than mobile website in Q2 2016. Globally, 54% of the transactions were driven through mobile apps while 46% of the transactions were driven by mobile web in Q2 2016. According to the report, new app users are twice as likely to return within 30 days vs. mobile web users. Average order value higher on apps vs mobile web: $127 seems to be the average order value on apps compared to $91 and $100…
