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60% of LinkedIn’s traffic comes from mobile; 22% users from APAC


LinkedIn’s total users grew 18% year-over-year (YOY) to 467 million, while unique visiting users grew 6% to 106 million monthly, the company said in its September end quarterly results. The company’s user pageviews went up 27% in the quarter and showed 20% YOY growth per unique visiting member. Mobile traffic now accounts for 60% of all of LinkedIn’s traffic.

User statistics:

Total number of users in Q3 2016 (same quarter last year):

– APAC: 105,815,000 (78,786,000) 22.6%
– United States: 133,839,000 (122,295,000) 28.6%
– Other Americas: Canada, LatAm and South America: 79,075,000 (67,763,000) 16.9%
– Total Americas: 212,914,000 (190,058,000) 45.5%
– EMEA: 148,208,000 (127,410,000) 31.7%
– Total users: 466,937,000 (396,254,000)

– Total revenues for quarter ended September 2016 were $960 million, registering a 23% growth YOY.
– Talent Solutions revenue increased 24% YOY to $623 million, where Hiring contributed $556 million (up 21% YOY) and Learning and Development contributed $67 million.
– Marketing Solutions revenue grew 26% YOY to $175 million, primarily due to Sponsored Content, which made up for two-thirds of the total marketing solutions revenue.
– Premium Subscriptions revenues increased by 17% YOY to $162 million, mainly due to Sales Navigator in online and offline mediums.
– Adjusted EBITDA was $304 million, which is 32% of revenues.
LinkedIn has $697,113,000 in cash and total assets worth $7,556,412,000
– As of September end 2016, LinkedIn has 10,113 employees, 9% more than what it had in the same quarter last year.
– Operating income of $23 million for the quarter and operating loss of $48.7 million for January to September 2016 due to hiring additional employees resulting in expenses of $290.2 million.

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Revenue breakdown for Q3 2016:
The Americas contributed to over 66.5% of the total revenues $638,763,000 ($588,165,000 from the US and $59,598,000 from other Americas),
– followed by EMEA by $235,230,000 (24.5%);
whereas APAC was $85,795,000 (8.9%) of the total $959,787,000
– In the same quarter last year, LinkedIn logged $527,805,000 ($484,300,000 and $43,505,000) from the Americas, followed by $187,286,000 from EMEA and $64,504,000 from APAC of a total $779,595,000.

Also read:
– LinkedIn India has 37 million users; 100 million in APAC
– LinkedIn India launches placement test, mobile site & SMB solution

Download: Results | Press release

Image credit: JohnnyMrNinja under CC BY 2.0

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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