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Intex’s ecommerce site WishNBuy may be too late to the party

Intex Technologies has launched an ecommerce site called WishNBuy which will have 100 brands and over 30,000 products across multiple categories. Another Economic Times report points out that WishNBuy is a separate entity which pitched to other phone manufacturers like Samsung, Micromax and Lava etc. to sell on the platform. The Delhi based company has tied up with Delhivery and Aramex for logistics. Currently, WishNBuy claims to deliver to 19,000 pin codes and expects to have 500,000 registered users and 2 million visitors by this year end. WishNBuy says that the company will focus exclusively on sports and health products and offer unique products and services. As of now, the company has products across mobiles, consumer electronics, health and sports, fashion, automobile accessories and home appliances. The report cites Madhur Arora, GM of strategy and ecommerce at Intex, as saying that the company will compete with existing ecommerce player in 3-5 years. This seems like a decent time frame to actually see the business take off, but the fact is that existing ecommerce players have been pumping huge amounts of money into their companies. Funding in ecommerce in India - In March this year, Flipkart got a Rs 450 crore ($67 million) line of credit from HDFC Bank. So far, Flipkart has raised $3.12 billion from 12 rounds of funding from 16 investors. - Last month, Amazon invested Rs 115 crore ($17 million) in its wholesale business in India. In June, Amazon announced a $3 billion (Rs 20,000 crore) into…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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