Hungama is ramping user acquisition it seems: the company is offering free memberships to its premium services to users of select Xiaomi handsets: it is giving one million free memberships to users of Redmi 3S, Redmi Note 3, Mi Max and Mi 5, for devices purchased after July 1st 2016. The deal on offer includes one year free Hungama Music app membership, and three months of membership to Hungama Play. 60,000 of the memberships will be offered exclusively to Mi Max phone users. It is worth noting that Xiaomi had invested in Hungama earlier in 2016.
To activate the membership, users are required to download the Hungama music app and Hungama Play app from the Google Play Store and register.
Hungama presently claims to have over 20 million users worldwide and 2.5 million pieces of content across different genres and languages such as music tracks, movies, music videos and mobile content such as ringtones and wallpapers among others. The company presently claims to have partnerships with over 400 ‘content creators, record labels, studios, broadcasters, game publishers on a worldwide exclusive basis for digital and mobile content.’
It now seems to be pushing hard to acquire users, as the battle between content players intensifies:
- In August 2016, Hungama partnered with Videocon’s ISP business to provide its service bundled for Videocon’s ISP customers.
- A similar deal was signed with RCOM in July 2016.
- In July 2016, Hungama partnered with government MTNL to provide entertainment content to users in Delhi and Mumbai.
It is worth noting that Hungama has similar partnerships with BSNL, ACT, Hathway, Videocon and Tata Photon in India.