Google Assistant, Google’s rival to Siri might soon look to monetize through voice search results, the company’s CEO Sundar Pichai pointed out during The Q3 2016 investor call. “The Assistant team talked about conversational actions as a way by which we can integrate third parties into the Voice experience,” Pichai was quoted as saying during the call. Essentially Picahi was suggesting that Google might integrate ‘third-party’ or an advertiser’s ad in reply to a user’s search queries. This is nothing new, considering that fact that Apple’s has already tied up with Zomato and Uber to reserve tables, order food or book a cab via voice commands on Siri. Machine learning integration for ads Google is taking one step ahead by integrating machine learning into voice commands on Google Assistant. Pichai added during that call that “things like Tensor Processing (TP) usage we talked about at Google I/O play a role into something like Voice Search…as we evolve the Google Assistant, I think voice is going to play a major role that way as well,” He was denoting Google’s Tensor Processing Unit—the company’s custom made chip meant for machine learning—which was unveiled During Google’s developer event in May. The chip helps Google to identify objects and faces in photos, recognize voice commands on Android phones, and now this will be used for ads. Note that Google Assistant’s knowledge graph now understands over 70 billion facts about people, places, and things in the real world. “We are in very, very early stages…
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