wordpress blog stats
Connect with us

Hi, what are you looking for?

Facebook launches standalone Events app; push for ticketing & payments?


Facebook users can now discover, search, host, and keep track of events using the newly launched ‘Events from Facebook’ mobile app. The app is aimed at users who primarily depend on Facebook to look up for events or those who are simply “passionate about keeping up with nearby events”. The company says that, more than 100 million such users use its Events platform daily.

The app is initially available for iOS users in the US, and will soon be released on Android sooner. We have written to Facebook asking if this would be launched in India anytime soon.


Whenever a user opens the Events app, he/she will have a timeline feed containing new events that friends are interested in, recently-announced events by Pages liked by a user, and updates from events that the user already is connected to. The app will also help users to search for events and discover nearby events via a recommendations engine. For recommendations, Facebook will consider a user’s location, and other interests. Users can also look for events in other cities, and discover them using a map-view.


In addition, users will be able to keep a track of all upcoming events via a built in calendar. A user can also choose to import an existing calendar into the Events app, so that he/she can make sure that an upcoming event (listed on Facebook) does not clash with his/her schedule.

Advertisement. Scroll to continue reading.

“The actions you take on events in the app will also be visible and available on Facebook. This way, your friends can see what you’re interested in and what events you’ve shared with them, even if they don’t have the app,” added Facebook’s Product Manager Aditya Koolwal in a post.


Facebook’s events app could pose a competition to a number of event discovery or aggregator portals. For example: in India, Nearify is one such portal that works by aggregating information about events including music festivals, parties, shows, workshops etc. from the web and making it available to its users via an app. Similar models include Eventbrite which focuses on small and medium events and MeraEvents’ “event-networking platform” MoozUp.

Push for payments and ticketing: But more importantly, Facebook could also be targeting event booking and ticketing and further push to compete with player like BookMyShow, Explara, etc. in India. The Facebook Events app can do this into 2 ways:

i) Allow event organizers to list events and additionally allow them to setup a ticketing/booking feature within the Events platform. For this Facebook will have to tie up with payment gateways to process user payments.
ii) Tying up with even booking portals like BookMyShow, Explara, etc. to list and integrate their event’s booking widget or window and help users complete payments within the Events app, in case the same event is listed on Facebook by the organizer.

Note that Facebook earlier introduced money transfers and payments over Messenger in March last year and had partnered with Strip, Visa, MasterCard, American Express, and PayPal for the same. It also allows businesses to accept payments via Messenger without redirecting users to an external platform.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.


Find out how people’s health data is understood to have value and who can benefit from that value.


The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ