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Eros Now partners with Middle East telecom players for mobile billing integration


Eros Now, the digital streaming service of Eros International has partnered with telecom operators, Ooredoo in Kuwait and Qatar, and Du in the UAE for mobile billing integration. The terms of the partnership are unknown. It is worth noting that the company has similar billing integration with Airtel, Idea and Reliance Jio in India.

Eros Now had 1.1 million unique paying active users at the end of the June quarter (Q1FY17). The company then said that it is looking to get 2 million paid users by the end of FY17 and 5 million users at the end of FY18. It is worth noting that the digital revenues of Eros for June quarter (Q1FY17) was at $14.1 million, decreasing 32.21% from $20.8 million in the previous quarter. In the same month, The company raised $30 million through two existing institutional shareholders via private placement for digital expansion.

The streaming application claims to offer over 5,000 films apart form television shows, music video and audio tracks to a registered user base of over 49.6 million across 135 countries. The company also plans to launch original series for its viewers.

The digital businesses also includes YouTube channel, and more significantly, it’s distribution via cable based VoD services called “Bollywood Hits On Demand” with Cox, Rogers, Cablevision and Time Warner, apart from services in the UK and Middle East.

Eros Now Partnerships

In August 2016, Eros tied up with Reliance Jio (RJio) to make available old and new movies including Bajrangi Bhaijaan, Bajirao Mastaani, Tanu Weds Manu Returns, Prem Ratan Dhan Payo on the JioOnDemand service.

In June 2016, launched offline viewing with free download of videos on Android devices for premium subscribers. In the same month, Eros Now also launched its streaming platform on Apple TV.

In May 2016, launched on Amazon Fire TV.

In October 2015, Eros tied up with Ortel Communications, a multi system operator (MSO) and ISP, to offer a subscription based movie streaming service called Ortel Broadband Movies.

In August 2015, it entered into a partnership with Airtel to offer movie and video content from Eros Now and other partners on Airtel’s Wynk app.

In June 2015, it partnered with WeChat to let its users to listen to music, watch videos and get Bollywood gossip and news through its official channel on the messaging platform.

In the same month, the company inked a content acquisition deal with Pakistan’s Hum TV.

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