State run telco BSNL will be augmenting its mobile broadband capacity up to 600 TB in its south circles, and up to 450 TB in other circles, its Managing Director Anupam Shrivastava told PTI. He added that the recently launched unlimited 3G internet pack for Rs 1099 was driving most of the growth.
According to Shrivastava, BSNL witnessed “sudden jump in data usage” of up to 353 TB from its subscribers in the last month alone. This is a 26% increase in data usage from around 279 GB in the whole month of July. In addition, customers on the unlimited 3G pack recorded an average download of around 2.2 GB per day, which translates to 66GB of usage per customer in a month, which by the 353TB overall used in a month, equals to around 5400 users in that circle.
Promo data offer
Apart from this, BSNL is also promotional data to all subscribers in 20 circles on the occasion of the Indian festival season, according to a Telecom Talk report. The packs will be available for recharge from 10th October 2016 to 31st October 2016. These include:
-Rs 4498 promotional pack offering 40 GB of data valid for 365 days.
-Rs 3998 promo pack offering 30 GB of data for 365 days.
-Rs 2798 promo pack offering up to 18GB of data valid for 365 days
-Rs 1498 pack offering 9 GB of data up to 365 days.
In addition, the above mentioned packs will offer double data up to 31st October. This means that if a subscriber makes a recharge for Rs 4998 between 10th October to 31st October, he/she will receive 40 GB usage (valid for 365 days), and an additional 40 GB usage up to 31st October as a promotion.
BSNL’s new data packs
Apart from the unlimited 3G pack, BSNL had introduced two new 3G packs in August costing Rs 549 and Rs 156, which offers 10GB (30 days validity) and 2GB (10 days validity) data respectively. All new tariffs were made available from 25th August 2016 across all of BSNL’s 3G circles. Earlier in December, the operator had reduced mobile calling rates by up to 80% for the first two months for new users. In September 2015, BSNL claimed to have around 80 million mobile connections in India, out of which 70% were active. In the same month, overall total mobile connections in the country stood at over 996 million.
Unlimited broadband plan
Last month, BSNL launched a dual speed broadband plan for landline users called ‘Experience Unlimited Broadband 249’ without any Fair Usage Policy (FUP) limitations. For up to 1GB, users will get speeds of 2Mbps, while after that, users are free to use as much internet as is possible at 1Mbps speed. The plan costs Rs 249 only.