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ASCI calls out BYJU’s Learning, Airtel, Tata Docomo, & others for false advertising

The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 134 advertisements out of 183 ads brought to it during July 2016. These advertisements belonged to various categories: 44 belonged to the Education category, 44 in the Healthcare & Personal Care category, 24 in the Food & Beverages category, 8 in Personal Care Category and 14 more advertisements in unclassified categories. In Education/Ecommerce -Online education platform BYJU’s Learning’s claim in its advertisement “IMS Cat Coaching-Learn tips & tricks from Toppers” was found to be misleading as the the advertiser was apparently misusing the name of IMS, according to ASCI. Note that BYJU’s had raised $50 million from Chan Zuckerberg Initiative last month. -Another ad by BYJU’s which claimed “India’s #1 Institute for civil service preparation”, and the claim “5 Rank in top 50”, “14 Ranks in top 100” and “162 Ranks in the final list” was found to be misleading by ASCI. These claims were not substantiated by with “comparative data” from other similar institutes, and there were no substantial proof behind the rankings claim, added ASCI. -Online Insurance aggregator Policy Bazaar’s advertisement which portrayed that consumers can choose to renew an expired insurance policy at any time was found to be misleading by ASCI as the ad was misleading consumers to believe that they need not take care of lapsed insurance policies. “The advertisement is also encouraging negligence as well as trivializing violation of law. Contrary to the advertiser’s explanation that the TVC…

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