Amazon has signed a multi year content deal with Green Gold Animation to stream all of Green Gold’s future TV episodes and TV movies of Chhota Bheem, Super Bheem and Mighty Raju on Amazon Prime Video.
Prime Video will be the exclusive partner for this content streaming, but will make available other of Green Gold’s shows and movies such as Krishna Balaram, Chorr Police, Luv Kush, Vikram and Betaal and Krishna and Chhota Bheem Himalayan Adventure etc. available on the platform. The animation company’s merchandise will also be available on Amazon India.
Amazon has been ramping up its content partnerships with production houses and content providers before it launches Prime Video in India. Its streaming competitor Netflix, on the other hand, wants to produce Bollywood content for a global audience. Last month, Netflix said that it would launch its original comedy series in India with comedian Vir Das and stream Gangs of Wasseypur movies as a miniseries.
Doubling down on video
For the quarter ended June 2016, Amazon said that it would double its content spend in the second half of this year versus the second half of 2015. It was reported that Amazon was investing $300 million for video. Last year, it invested $100 million for producing original TV shows for Prime Video. In 2014, the company had invested $1.3 billion in Prime Instant Video. Internationally, in May, it launched a royalty based video service called Amazon Video Direct, that allowed users to post videos and earn royalties from them.
Amazon’s Previous content tie ups include:
– Last month, Amazon announced a long term content licensing partnership with T-Series which would make Prime Video the exclusive streaming platform for T-Series’ upcoming film releases.
– A long term agreement with Dharma Productions where it would stream films and upcoming releases from the production house on Prime Video in India.
– A content deal with Mukesh Bhatt-owned Vishesh Films for movies and TV series to access Vishesh Films’ entire catalogue and other upcoming films.
– A partnership with Excel Entertainment for its first show called Power Play, which would be based on cricket and showbiz. Huffington Post reported that directors Vishal Bhardwaj and Vidhu Vinod Chopra had been brought in to create TV shows for Prime Video.
Image credit: Green Gold