Last week, YouTube launched YouTube Heroes, a support program for its “particularly active” users who report videos which violate its community guidelines, add captions and subtitles and help other users in Google’s forums. Earlier this month, the company also shed light on its advertiser-friendly content guidelines which penalizes users who upload videos which it deems "not advertiser friendly." Videos which violate the guidelines will not be eligible content monetization. Ad guidelines YouTube said the guidelines were provided because content which would be acceptable under its policies wasn’t always “appropriate for Google advertising.” However, it also added that advertisers also had their own standards and requirements for content. It added that advertisers also had their own standards and requirements for content. YouTube defines ad friendly content as (but not limited to) - something appropriate for all audiences - little or no mature content in the video stream, thumbnail or metadata - sexually suggestive content including partial nudity and sexual humour - violence including display of serious injury and violent extremism - inappropriate language including harassment, profanity and vulgar language - promotion of drugs and regulated substances including selling, use and abuse of such items - controversial or sensitive subjects and events including war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown YouTube says that it will not approve above type of content for monetisation and if it did, the video may not be eligible for all available ad forms. “Remember: Context is key. We understand that high-quality content isn't always sanitized, especially when…
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