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Xiaomi launches Air Purifier 2 and Mi Band 2 in India


Chinese smartphone maker Xiaomi has launched its air purifier and Mi Band 2 in India at an event in Delhi, reports the Deccan Chronicle. The Mi Purifier 2 will be priced at Rs 9,999 while the Mi Band 2 will be available for Rs 1,999.

The purifier is aimed at cleaning the air inside homes and offices, and claims to clean the air in a room size of 400-500 sqft in 10 minutes. The device sucks air from all sides, and blows out clean air from the top. It uses WiFi and has air quality, temperature and humidity sensors, which it uses to adjust air purification and fan speeds. The company claims it can remove particles of up to PM2.5.

The purifier can also be controlled via the Mi Home app over WiFi. It consumes 1.5W of power in sleep mode, and 75W during maximum activity. It weighs around 5 kilos and requires filter replacements every 145 days or 3-5 months. Replacement filters are available for Rs 2,499. The purifier is next available for sale on the 26th of this month on the Mi website. Note that while there are similar air filters on the market, some of cheaper, these do not integrate WiFi and are not app controllable.

Mi Band 2: The other product, the Mi Band 2, is a significant upgrade from the previous iteration, with a new OLED display and a heart rate sensor. This likely justifies the higher price than the first iteration, which only cost $15 (Rs 999). It also has new features like reminding the user to take a walk when sitting for too long, while retaining features from the previous model like sleep tracking. Note that Xiaomi’s Mi bands were reportedly the most shipped fitness bands in India during Q1 2016.

Foray into laptops: Xiaomi has long been exploring other categories outside of smartphones. In July this year, it launched 13-inch and 12-inch compact sized notebooks, which bear a striking resemblance to the Macbook Air. Other than this, Xiaomi also sells drones, routers, LED TVs etc.

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Offline distribution: In July, Xiaomi tied up with 5000 offline outlets including Sangeetha, Big C, LOT Mobiles, Poorvika, among others for selling smartphones. Xiaomi has been increasingly focusing on selling its devices on its own, rather than through other ecommerce websites. The company already sells its goods via mi.com and last year it announced that it would invest in setting up own warehouse and logistics as well. It launched the branded online store ‘Mi India’ in March last year and initially listed accessories like mobile cases and headphones, while adding smartphones and other Mi branded products later.

Image Credits: Flickr user Jon Russell under CC BY-SA 2.0

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