Twitter has laid off close to 20 employees at its development centre in Bangalore. It has also shut down all global engineering operations from this office, the company confirmed to MediaNama. However, other operations will continue to function in the Bangalore office. A Livemint report said that the affected employees were working under ZipDial, a mobile marketing company that Twitter had acquired in January 2015. Twitter's spokesperson told MediaNama that at that time, Twitter had absorbed all of ZipDial's talent but the current layoffs affected some members from the ZipDial team and those from Twitter as well. Twitter will continue existing operations in other business functions in India through its offices in Bangalore, Mumbai and Delhi, and claims that India is one of the fastest growing and key markets for the company. On the reason behind the layoffs: “Engineering is a key part of our global company and we continue to focus our programs and efforts on improving the core product experience for our users worldwide. As part of our normal business review, we have decided to stop the global engineering work at the Bangalore development center,” the spokesperson told MediaNama. Halting of Buy Button feature: In May, Twitter dissolved its commerce team and paused its Buy Button feature, according to a report on Wall Street Journal. The report said that some members of the commerce team have left the company and others have been absorbed into different teams. Twitter had first started testing the Buy Button feature in September 2014 by allowing…
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